1.0 | Website Redesign
Lead Art Director and Designer for the complete rebranding of the Poise website.
When dealing with an intimate subject like bladder leakage, women want to feel empowered and dignified. The direction for the visual aesthetic was to combine elegance and modernity and apply that to the brand with a refresh to photography and interface.
2.0 | Online Video Series
Lead Art Director for the production of an online video series that highlighted real women who tried the first product of its kind that helps prevent bladder leaks, Poise Impressa. These videos were made in collaboration with Director Steph Green at Untitled productions in LA. The videos were such a success they were turned into commercial spots.
3.0 | Animation
Lead Art Director for animated video that was produced and animated in collaboration with Stardust in NYC.