HILTON HOTELS & RESORTS
STAY HILTON. GO EVERYWHERE.
iAd is Apple's mobile advertising network that has a reach to millions of iPhone, iPad and iPod touch users. The iAd campaigns combine the storytelling power of TV with the engagement of digital, so that users can enter a unique, immersive ad with a variety of rich interactive experiences. The highly-interactive "Stay Hilton, Go Anywhere" iAd for users in the U.S. and U.K. brings them on virtual vacations at Hilton hotels and resorts around the world, including Egypt, Venice and Puerto Rico.
This iAd is the first to use the built-in, three-axis gyroscope of iPhone and iPad as the core navigational element of the ad. A total of nine signature Hilton Hotels & Resorts properties around the world can be explored in the iAd via inspired visual imagery and interactive features including Twitter and e-mail integration and downloadable wallpaper.
Concept & Lead Visual Designer.