Building off our successful in-person high school program, we invited Renaissance High School in Detroit to participate in a unique Virtual Career Day Series to learn all about advertising. Here they would get a virtual tour of our office, meet creative leadership, learn about the different departments, and experience the creative process from the brief to ideation and then the big pitch.
This was a labor of love, organizing volunteers from the agency, prepping swag bags and gift cards for the students, and coordinating the mentors, teachers and students schedules. A big thank you to partner LaShonda Allen for co-creating this program with me!
Our mentors and Ms.Jarmon, teacher at Renaissance H.S.
Advertising department breakdown and a virtual tour of our downtown office.
To end the program, students were given a brief and asked to make an ad using Instagram stories in groups with their mentors. The next day, they would present it to the class and a panel of judges who gave them feedback.
